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480 积分 2024-04-02 加入
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study
12天前
已完结
‘Co-branding as a masstige strategy for luxury brands: Desirable or not?
12天前
已完结
1 + 1 > 2? Is co-branding an effective way to improve brand masstige?
12天前
已完结
How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation
12天前
已完结
Masstige as a mediator of the relationship between a typical user's image and brand preference
12天前
已完结
The role of brand coolness in the masstige co-branding of luxury and mass brands
19天前
已完结
Asymmetric brand alliances: When joint promotions with strong brands hurt
26天前
已完结
The impact of extended product fit on brand loyalty: The road to durability and success for long-established enterprise
26天前
已完结
New and old?: Consumer evaluations of co-branding between new brands and Chinese time-honored brands
27天前
已完结
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