Lv4
670 积分 2025-09-18 加入
Who Owns the AI Recommendation? A Multi-Industry Empirical Map of Brand Category Ownership Across Large Language Models
5天前
已关闭
How e-commerce platforms build channel power: the role of AI resources and market-based assets
5天前
已完结
Cross-border platforms’ coupling of artificial intelligence adoption and strategic agility for upgraded ESMEs’ global value chains: international marketing capability perspectives
8天前
已完结
Harnessing artificial intelligence for ambidextrous innovation: Contingent roles of complementary investments
9天前
已完结
Shaping ambidextrous organisations through AI and decision-making: a distinct path for family firms?
9天前
已完结
Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach
9天前
已完结
How does digital platform network embeddedness affect channel resilience? The mediating role of B2B platform value co-creation
1个月前
已完结
Governance Mechanisms and Realization Pathways of Collaborative Innovation in Platform Ecosystems From an Ecological Embeddedness Perspective: A Tripartite Evolutionary Game Approach
1个月前
已完结
Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content
1个月前
已完结
The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types
1个月前
已完结
皖公网安备34019202002308
