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60 积分 2025-12-21 加入
The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction
1个月前
已完结
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
1个月前
已完结
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data
1个月前
已完结
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention
1个月前
已完结
The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction
1个月前
已完结
Robots at work: People prefer—and forgive—service robots with perceived feelings
2个月前
已完结
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
3个月前
已完结
Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming
3个月前
已完结
Decoding virtual streamers: exploring emotional and cognitive drivers of consumer patronage intentions in live-streaming commerce
3个月前
已完结
Generative AI streamers in action: a source credibility perspective
3个月前
已完结
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