Lv1
30 积分 2025-10-16 加入
Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review
11小时前
已完结
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
20天前
已完结
Brand authenticity: An integrative framework and measurement scale
21天前
已完结
Authenticity in branding – exploring antecedents and consequences of brand authenticity
21天前
已完结
Tangible and intangible quality cues in service advertising: A construal level theory perspective
22天前
已完结
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads
26天前
已完结
Effects of Creativity in AI Advertising: The Mediating Role of Perceived Uncanniness
27天前
已完结
I feel no empathy toward AI: the effects of AI vs human spokespersons on advertisement effectiveness
27天前
已完结
皖公网安备34019202002308
