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Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
2小时前
已完结
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective
3小时前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
14天前
已完结
Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention
15天前
已完结
Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention
15天前
已完结
Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison
15天前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
28天前
已完结
Is proactive service always right? The study on the dual influence mechanisms of proactive customer service performance on customer satisfaction
1个月前
已完结
The effect of short-form video usage on self-expansion
1个月前
已完结
Exploring Consumer Responses to AI‐Generated Visual Marketing Content: A Dual‐Process Theory Perspective
2个月前
已完结
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