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990 积分 2025-03-08 加入
KOC's characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam
2小时前
已关闭
AI-infused video marketing: Exploring the influence of AI-generated tourism videos on tourist decision-making
6小时前
已完结
Lay Theories of Manipulation: Do Consumers Believe They are Susceptible to Marketers’ Trickery?
1天前
求助中
Mr. Oven or Mr. Pizza? How Cause‐Effect Anthropomorphism Influences Consumer Response
1个月前
已完结
How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust
1个月前
已完结
When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying
1个月前
已完结
Consumer attitudes toward online video advertisement: YouTube as a platform
2个月前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
4个月前
已完结
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective
4个月前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
5个月前
已完结
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