Lv5
970 积分 2025-03-08 加入
Weather, temperature, and variety-seeking: When arousal turns environment into choice
11天前
已完结
Disclosing AI-generated image or copy? Understanding consumer responses to the AI-generated green advertisements
23天前
已完结
Emotional expressions of care and concern by customer service chatbots: Improved customer attitudes despite perceived inauthenticity
24天前
已完结
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
25天前
已完结
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
1个月前
已完结
Influencer marketing effectiveness: A meta-analytic review
1个月前
已完结
Digital Content Consumption and Youth Consumers' Purchase Behaviour: How Short‐Form Videos Influence Generation Z Consumers in e‐Commerce
1个月前
已完结
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
3个月前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
3个月前
已完结
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