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900 积分 2025-03-08 加入
Mr. Oven or Mr. Pizza? How Cause‐Effect Anthropomorphism Influences Consumer Response
12天前
已完结
How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust
22天前
已完结
When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying
23天前
已完结
Consumer attitudes toward online video advertisement: YouTube as a platform
1个月前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
3个月前
已完结
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective
3个月前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
4个月前
已完结
Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention
4个月前
已完结
Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention
4个月前
已完结
Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison
4个月前
已完结
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