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150 积分 2025-08-12 加入
The impact of perceived brand interactivity on customer purchases. The mediating role of perceived brand fairness and the moderating role of brand involvement
15天前
已完结
How Do Consumers React to Production Waste?
1个月前
已完结
How gamified cooperation and competition motivate low-carbon actions: An investigation of gamification in a popular online payment platform in China
1个月前
已完结
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
1个月前
已完结
Concrete or abstract? Exploring the impact of the green information concreteness of environmentally friendly products on brand attitude
3个月前
已完结
Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms
4个月前
已完结
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