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358 积分 2025-07-11 加入
Measuring the hedonic and utilitarian sources of consumer attitudes
5个月前
已完结
It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
5个月前
已完结
No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
5个月前
已完结
Motivational, emotional, and behavioral correlates of fear of missing out
5个月前
已完结
A Theory of Psychological Reactance
5个月前
已完结
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
5个月前
已完结
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
5个月前
已完结
Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility
6个月前
已完结
Scarcity effects on value: A quantitative review of the commodity theory literature
6个月前
已完结
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
6个月前
已完结
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