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Granovetter (1985): Economic Action and Social Structure: The Problem of Embeddedness
1个月前
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Measuring the hedonic and utilitarian sources of consumer attitudes
9个月前
已完结
It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
9个月前
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No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
9个月前
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Motivational, emotional, and behavioral correlates of fear of missing out
9个月前
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A Theory of Psychological Reactance
9个月前
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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
9个月前
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Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
9个月前
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Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility
10个月前
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Scarcity effects on value: A quantitative review of the commodity theory literature
10个月前
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