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An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
2个月前
已完结
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
3个月前
已完结
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
3个月前
已完结
The Commitment-Trust Theory of Relationship Marketing
3个月前
已完结
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
3个月前
已完结