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Including Subjective Language or Not? How Product Recommendation Language Shapes Influencers' Impact
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How Language Shapes Word of Mouth's Impact
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The Impact of Marketing Language on Patient Preference for Robot-Assisted Surgery
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The Anchor Contraction Effect in International Marketing Research
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AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
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Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis
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