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When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream E-Commerce
26天前
已完结
Brand approaches to diversity: a typology and research agenda
1个月前
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EXPRESS: Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
1个月前
已完结
Race in Consumer Research: Past, Present, and Future
1个月前
已完结
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior
1个月前
已完结
Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation
1个月前
已完结
EXPRESS: Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers
1个月前
已完结
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
1个月前
已完结
Early Sales of Seasonal Products with Weather‐Conditional Rebates
1个月前
已完结
When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream e-Commerce
2个月前
已完结
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