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Generative Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas
26天前
已完结
Generative Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas
1个月前
已完结
Service ads in the era of generative AI: Disclosures, trust, and intangibility
8个月前
已完结
Native advertising on mobile applications: using eye tracking to investigate the effects of advertising format, user motivation, and advertising disclosure on advertising effects
8个月前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
9个月前
已完结
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
9个月前
已完结
When and How Slow Motion Makes Products More Luxurious
9个月前
已完结
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
9个月前
已完结
EXPRESS: Multichannel Effects of Mobile Infeed Advertising
9个月前
已完结
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