Lv42
440 积分 2023-08-15 加入
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
58分钟前
已完结
Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States
1小时前
已完结
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
1小时前
已完结
Risk, Trust, and the Roles of Human Versus Virtual Influencers
1小时前
已完结
Diversity in the digital age: how consumers respond to diverse virtual influencers
1小时前
已完结
Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users
1小时前
已完结
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
1小时前
已完结
Travel-based learning: unleashing the power of destination curiosity
2个月前
已完结
Love me, love my dog: does destination attractiveness not only mitigate tourists’ anger and regret emotions but also prevent negative word of mouth?
2个月前
已完结
Does the scarcity marketing of tourism cultural and creative products trigger impulsive consumption?
2个月前
已完结
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