Lv3
286 积分 2025-11-19 加入
Individual Differences in the Name Similarity Effect
3个月前
已完结
Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits
3个月前
已完结
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation
3个月前
已完结
Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals
3个月前
已完结
The Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions
3个月前
已完结
Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals
3个月前
已完结
Face consciousness and purchase intention of organic food: the moderating effect of purchase situation and advertising appeal
4个月前
已完结
Face consciousness and purchase intention of organic food: the moderating effect of purchase situation and advertising appeal
4个月前
已完结
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective
4个月前
已完结
Eco or ego? Promoting second-hand luxury consumption using message appeals
4个月前
已完结
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