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338 积分 2025-12-18 加入
AI-generated versus human-created advertising: Effects on consumer trust and purchase intent
9天前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
9天前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
9天前
已完结
How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism
9天前
已完结
Effects of AI Companions’ Sycophancy and Emotional Mimicry on Consumers’ Continuance Intention and Social Wellbeing
1个月前
已完结
Native Advertisement: An Integrated Systematic Review and Research Agenda
1个月前
已完结
Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media
1个月前
已完结
Consumer response toward native advertising on social media: the roles of source type and content type
1个月前
已完结
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective
1个月前
已完结
Celebrity endorsements for luxury brands: followers vs. non-followers on social media
1个月前
已完结
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