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450 积分 2025-05-18 加入
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
12小时前
待确认
Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising
1个月前
已关闭
“I” Value the Future, but “We” Value the Past: The Impact of Self‐Construal on Nostalgia Versus Forestalgia Narrative Ads
1个月前
已完结
Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising
1个月前
已关闭
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
1个月前
已完结
Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature
1个月前
已完结
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts
1个月前
已完结
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption
1个月前
已完结
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
1个月前
已完结
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
1个月前
已完结
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