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358 积分 2024-04-21 加入
Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition
30天前
已完结
Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?
30天前
已完结
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce
2个月前
已完结
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
2个月前
已完结
Virtual influencers: Definition and future research directions
2个月前
已完结
The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception
2个月前
已完结
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
2个月前
已完结
Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses
2个月前
已完结
The potential of generative AI for personalized persuasion at scale
2个月前
已完结
Robotic Moment: The Influence Mechanism of Frequency of Socializing on Willingness to Interact with AI Robots
4个月前
已完结
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