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Sustainability advertising: literature review and framework for future research
1个月前
已完结
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media
1个月前
已完结
Charity ugliness premium: Donors' empathy for unattractiveness during the COVID‐19 pandemic and implications for charity advertising
7个月前
已关闭
Building a social media community around your brand: the moderating role of firm engagement tactics
7个月前
已完结
Anthropomorphic last-mile robots and consumer intention: An empirical test under a theoretical framework
7个月前
已完结
Online shopping: How can algorithm performance expectancy enhance impulse buying?
7个月前
已完结
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation
9个月前
已完结
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
10个月前
已完结
The impact of message framing and perceived consumer effectiveness on green ads
10个月前
已完结
Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands
10个月前
已完结
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