Lv11
20 积分 2024-12-17 加入
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
1小时前
已完结
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
19天前
已完结
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
20天前
已完结
“Says Who?!” how the Source of Price Information and Affect Influence Perceived Price (Un)fairness
21天前
已完结
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
21天前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
21天前
已完结
EXPRESS: From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
22天前
已完结
How Sensory Language Shapes Influencer’s Impact
26天前
已关闭
How Sensory Language Shapes Influencer’s Impact
26天前
已完结
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
1个月前
已完结
皖公网安备34019202002308
