Lv1
60 积分 2024-12-17 加入
Visual Touch in Virtual Environments: An Exploratory Study of Presence, Multimodal Interfaces, and Cross-Modal Sensory Illusions
4个月前
已完结
Unpacking the Impact of Streamer Presentation on Product Returns in Livestream e-Commerce
4个月前
已关闭
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
5个月前
已完结
Less Artificial, More Intelligent: Understanding Affinity, Trustworthiness, and Preference for Digital Humans
5个月前
已完结
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
5个月前
已完结
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
6个月前
已完结
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
6个月前
已完结
“Says Who?!” how the Source of Price Information and Affect Influence Perceived Price (Un)fairness
6个月前
已完结
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
6个月前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
6个月前
已完结
皖公网安备34019202002308
