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60 积分 2024-12-17 加入
Visual Touch in Virtual Environments: An Exploratory Study of Presence, Multimodal Interfaces, and Cross-Modal Sensory Illusions
2个月前
已完结
Unpacking the Impact of Streamer Presentation on Product Returns in Livestream e-Commerce
2个月前
已关闭
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
3个月前
已完结
Less Artificial, More Intelligent: Understanding Affinity, Trustworthiness, and Preference for Digital Humans
3个月前
已完结
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
3个月前
已完结
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
4个月前
已完结
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
4个月前
已完结
“Says Who?!” how the Source of Price Information and Affect Influence Perceived Price (Un)fairness
4个月前
已完结
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
4个月前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
4个月前
已完结
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