Lv3
320 积分 2023-03-14 加入
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
1个月前
已完结
Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective
1个月前
已完结
Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism
1个月前
已完结
The Influence of Online Social and Physical Presence on User Consumption Decisions in TikTok Livestreaming: A Scoping Review
1个月前
已完结
Strategy and society: the link between competitive advantage and corporate social responsibility
3个月前
已完结
Past, present, and future of research on corporate social responsibility advertising
3个月前
已完结
Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs
3个月前
已完结
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective
3个月前
已完结
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior
3个月前
已完结
The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes
3个月前
已完结
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