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20 积分 2025-11-03 加入
Governing the nurturing city: the uneven enforcement of street food vending regulations
6天前
已完结
Effective messaging strategies to increase brand love for sociopolitical activist brands
5个月前
已完结
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
5个月前
已完结
Brand Avoidance Motivators Stimulate to Brand Equity in the Mediating Role of Brand Hate: A Case of Smartphone Industry of Pakistan
5个月前
已完结
How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection
5个月前
已完结
Authenticity or opportunism: consumers’ perception of brand activism practices and the mediating role of consumer-brand identification
5个月前
已完结
Authenticity and belief congruence: evaluating consumer responses to confrontational and nonconfrontational brand activism
5个月前
已完结
Authenticity or opportunism: consumers’ perception of brand activism practices and the mediating role of consumer-brand identification
5个月前
已完结
Selective brand activism: when brands lend sociopolitical issues inconsistent support
5个月前
已完结
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