Lv5
1340 积分 2025-04-21 加入
How self-identity and social identity grow environmentally sustainable restaurants’ brand communities via social rewards
3天前
已完结
The influence of sharing versus self-use on the preference for different types of promotional offers
5个月前
已关闭
An integrative review of gift-giving research in consumer behavior and marketing
5个月前
已完结
Consumer preferences in user- vs. item-based recommender systems for search and experience products
5个月前
已完结
Me and my AI: Exploring the effects of consumer self‐construal and AI‐based experience on avoiding similarity and willingness to pay
5个月前
已完结
Trapped by AI Recommendation: How Identity Concerns Reduce Variety‐Seeking Behavior
5个月前
已完结
The effectiveness of advertising appeals: A culturally-derived power perspective
5个月前
已完结
Beyond weekdays: The impact of the weekend effect on eWOM of hedonic product
6个月前
已完结
The effect of consumption goals on review helpfulness: Behavioral and eye-tracking research
6个月前
已完结
Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention
6个月前
已完结
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