Lv2
140 积分 2025-04-22 加入
The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web?
8小时前
待确认
Social media influencer popularity and authenticity perception in the travel industry
13小时前
已完结
The matching effect of anthropomorphized brand roles and product messaging on product attitude
3天前
已完结
When cool hospitality brand meets AI: exploring the matching effect of service agents and brand images on brand attitude
3天前
已完结
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
3天前
已完结
Product ethnicity and perceived consumer authenticity: the moderating role of product type
12天前
已完结
Perceived authenticity of social media influencers: scale development and validation
21天前
已完结
Digital charisma or human appeal: A comparative study on how streamers' multidimensional signals affect viewers' impulsive purchases in live commerce
1个月前
已完结
Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming
2个月前
已完结
Transforming phenomenological sociology for virtual personalities and virtual worlds
2个月前
已完结
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