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110 积分 2025-04-22 加入
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
15天前
已完结
From virtual faces to real places: anthropomorphism and video content strategies for cross-cultural destination branding
1个月前
已完结
The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web?
1个月前
已完结
Social media influencer popularity and authenticity perception in the travel industry
1个月前
已完结
The matching effect of anthropomorphized brand roles and product messaging on product attitude
1个月前
已完结
When cool hospitality brand meets AI: exploring the matching effect of service agents and brand images on brand attitude
1个月前
已完结
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
1个月前
已完结
Product ethnicity and perceived consumer authenticity: the moderating role of product type
1个月前
已完结
Perceived authenticity of social media influencers: scale development and validation
2个月前
已完结
Digital charisma or human appeal: A comparative study on how streamers' multidimensional signals affect viewers' impulsive purchases in live commerce
3个月前
已完结
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