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320 积分 2025-04-22 加入
How less congruent new products drive brand engagement: The role of curiosity
22小时前
已关闭
Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations
1天前
已完结
The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective
7天前
已完结
Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship
9天前
已完结
As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?
9天前
已关闭
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
10天前
已完结
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
10天前
已完结
Q-rater: A collaborative reputation system based on source credibility theory
10天前
已关闭
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
10天前
已完结
Endorsement effectiveness of celebrities’ avatars: Evidence from multiple experiments
10天前
已完结
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