Lv3
230 积分 2025-04-22 加入
Digital charisma or human appeal: A comparative study on how streamers' multidimensional signals affect viewers' impulsive purchases in live commerce
4天前
已完结
Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming
11天前
已完结
Transforming phenomenological sociology for virtual personalities and virtual worlds
17天前
已完结
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
17天前
已完结
Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming
18天前
已完结
Anthropomorphism and customers’ willingness to use artificial intelligence service agents
26天前
已完结
Should AI-Based, conversational digital assistants employ social- or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
26天前
已完结
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions
1个月前
已完结
How frontline employees' communication styles affect consumers' willingness to interact: The boundary condition of emotional ability similarity
3个月前
已完结
From attraction to retention: the influence of AI chatbot intelligence disclosure on customer interaction intention
3个月前
已完结
皖公网安备34019202002308
