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Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
1个月前
已完结
Self-presentation and interactivity: luxury branding on social media
1个月前
已完结
Consumer empowerment through generative artificial intelligence: enhancing brand narrative with collaboration, creation, and communication
2个月前
已完结
AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness
2个月前
已完结
Clarifying the impact of product scarcity and perceived uniqueness in buyers' purchase behavior of games of limited-amount version
2个月前
已完结
Influencers on Instagram: Antecedents and consequences of opinion leadership
2个月前
已完结
Positive or honest? Antecedents and consequences of tourists’ self-presentation in social media
3个月前
已完结
How Firms Can Steer Social Media Conversations
3个月前
已完结
Therapeutic Potential of Social Chatbots in Alleviating Loneliness and Social Anxiety: Quasi-Experimental Mixed Methods Study
4个月前
已完结
The Effect of Consumers' Self-Presentation on Luxury Sports Brand Consumption
5个月前
已完结
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