Lv11
40 积分 2024-08-26 加入
EXPRESS: A Meta-Analysis of Product Visual Aesthetics
1小时前
待确认
Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps
7个月前
已完结
Keep scrolling: An investigation of short video users’ continuous watching behavior
7个月前
已完结
Clicks for money: Predicting video views through a sentiment analysis of titles and thumbnails
7个月前
已完结
Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior
7个月前
已完结
You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements
7个月前
已完结
The effects of in-stream video advertising on ad information encoding: A neurophysiological study
7个月前
已完结
Power from words: The influence of brand activism message framing on consumer purchase intention
10个月前
已完结
Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content
10个月前
已完结
Translating virtual product scarcity in gaming to real‐world brand value
10个月前
已完结
皖公网安备34019202002308
