Lv11
40 积分 2024-09-05 加入
Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products
1小时前
待确认
From believer to buyer: How brands leverage religious values to connect with consumers
1个月前
已完结
How consumer networks contribute to sustainable mindful consumption and well‐being
4个月前
已完结
Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity
8个月前
已完结
Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda
8个月前
已完结
Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory
8个月前
已完结
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption
8个月前
已完结
Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests
8个月前
已完结
Vertically versus horizontally differentiated information disclosure in travel live streams – the role of sensory imagery
10个月前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
10个月前
已完结
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