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180 积分 2023-12-20 加入
“I like community more than Influencers”: Unraveling the influence of followers on parasocial Interaction and attachment with virtual influencers
1小时前
已完结
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users
1小时前
已完结
When Virtual Meets Authenticity: How Virtual Streamers Shape Consumer Decision‐Making Confidence
2天前
已完结
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention
15天前
已完结
Apologizing with a smile or crying face? Exploring the impact of emoji types on customer forgiveness within chatbots service recovery
16天前
已完结
Consumers’ Emotional Responses to AI-Generated Versus Human-Generated Content: The Role of Perceived Agency, Affect and Gaze in Health Marketing
16天前
已完结
Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce
16天前
已完结
Alliance Networks, Innovative Culture, and Intellectual Human Capital as Key Enablers of Corporate Social Innovation: A Hybrid Approach Using PLS‐SEM and fsQCA
1个月前
已完结
Grassroot processes of knowledge sharing to build social innovation capabilities
1个月前
已完结
The bright and dark sides of institutional intermediaries: Industry associations and small-firm innovation
1个月前
已完结
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