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Cognitive and affective appraisal of online impulse buying: a multi-mediation approach
7天前
已完结
Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty
1个月前
已完结
The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility
1个月前
已完结
Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
1个月前
已完结
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement
1个月前
已完结
Abductive Cross-Case Comparison in Qualitative Research: Methodological Lessons from the Teamwork Study of Professional Change
1个月前
已完结
Reconciling theory and context: How the case study can set a new agenda for international business research
1个月前
已完结
The Past, Present, and Future of Virtual Influencer Marketing
1个月前
已完结
Virtual influencers in interactive marketing: a state-of-art review and future research directions
1个月前
已完结
Social Media Influencers and Purchase Intention: A Review and Research Agenda
1个月前
已完结
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