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Emotional attachment: a bridge between brand reputation and brand advocacy
6个月前
已完结
Brand Reputation and Brand Preference: A Moderated Mediation Model of Brand Resonance and Consumer Ethnocentrism
6个月前
已完结
After-sales service and brand reputation: a case of kitchen appliance industry
6个月前
已完结
Influencer Alignment in Crisis Response: An Experimental Study on Trait and Emotional Congruence for Brand Reputation Recovery
6个月前
已完结
Sustainability marketing and brand engagement to create value: the moderating role of brand reputation
6个月前
已完结
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