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40 积分 2024-10-25 加入
Morality on the road: Should machine drivers be more utilitarian than human drivers?
5小时前
待确认
Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos
17天前
已完结
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
17天前
已完结
Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments
1个月前
已完结
The power of sound: The impact of auditory features in hotel short influencer-generated videos on viewer engagement
1个月前
已完结
Seeking Beauty and Finding Health: How Choosing Beautiful Food Promotes Healthy Eating
1个月前
已完结
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
1个月前
已完结
Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal
1个月前
已完结
Sociability and interdependent self‐construal on consumer choice for group: A moderated mediation model
1个月前
已完结
Consumers' self‐construal: Measurement and relevance for social media communication success
1个月前
已完结
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