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1670 积分 2025-05-14 加入
Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
20天前
已完结
I Don’t Need a Degree, I’ve Got Abs: Influencer Warmth and Competence, Communication Mode, and Stakeholder Engagement on Social Media
23天前
已完结
When influencer-product congruence influence sustainable consumption? The roles of green attributes and intimate self-disclosure
24天前
已完结
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
25天前
已完结
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers
25天前
已完结
The effects of unanswered supervisor support on employees’ well-being, performance, and relational outcomes
1个月前
已完结
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
1个月前
已完结
Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
1个月前
已完结
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