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990 积分 2024-09-18 加入
What drives trust building in live streaming E-commerce? From an elaboration likelihood model perspective
1个月前
已完结
Impact of multidimensional self-disclosure on review helpfulness from the perspective of the elaboration likelihood model
1个月前
已完结
Understanding user trust in AI-generated content: an elaboration likelihood model perspective
1个月前
已完结
The dynamics of conspiracy theories on social media from the diffusion of innovations perspective: the moderating role of time
2个月前
已完结
Unveiling viral marketing dynamics in online social networks: insights from China's otome games and explainable predictive modeling
2个月前
已完结
Emotion, attitudes, norms and sources: Exploring sharing intent of disgusting online videos
2个月前
已完结
The effect of YouTube comment interaction on video engagement: focusing on interactivity centralization and creators' interactivity
2个月前
已完结
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
2个月前
已完结
An exploration of the relation between the visual attributes of thumbnails and the view-through of videos: The case of branded video content
2个月前
已完结
Clicks for money: Predicting video views through a sentiment analysis of titles and thumbnails
2个月前
已完结
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