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(In)Sincere Demeanor and (In)Sincere Language in Crisis Communication
2天前
已完结
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
2天前
已完结
Development and Validation of a Brand Trust Scale
2天前
已完结
Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective
2天前
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How Should a Global Brand Manager Respond to an Ambiguous Product Harm Crisis?
2天前
已完结
The Role of Country of Manufacture in Consumers' Attributions of Blame in an Ambiguous Product-Harm Crisis
2天前
已完结
How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues
2天前
已完结
The Role of Severity in Consumer Attributions of Blame
2天前
已完结
Consumers’ Responses to Corporate Normalised Misconduct During an Industry-Wide Crisis: An Investigation in the Chinese Dairy Industry
2天前
已完结