Lv4
432 积分 2020-06-13 加入
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
1天前
已完结
Virtual or human influencers as endorsers? Behavioral and EEG evidence of how influencer type affects purchase intention of new products
1天前
已完结
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
2天前
已完结
Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
2天前
已完结
Bringing ethics into focus: How regulatory focus and risk preferences influence (Un)ethical behavior
1个月前
已关闭
Unlocking the potential of virtual influencers: insights into endorsement effectiveness for experience and search products
1个月前
已完结
Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences
1个月前
已完结
On Feeling Warm and Being Warm
1个月前
已完结
Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes
2个月前
已完结
Attributing Blame to Robots: I. The Influence of Robot Autonomy
2个月前
已完结
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