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316 积分 2026-03-31 加入
When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
1个月前
已完结
Exploring How Brand Use of Artificial Intelligence Influences Consumer Perceptions and Behavioral Intentions Through General AI Attitudes and Brand Transparency
1个月前
已完结
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
1个月前
已完结
Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain
1个月前
已完结
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
1个月前
已完结
Service ads in the era of generative AI: Disclosures, trust, and intangibility
1个月前
已完结
Consumer Responses to Generative AI Advertising: A Topic Modeling and Sentiment Analysis of YouTube Comments
1个月前
已关闭
Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising
1个月前
已关闭
Service ads in the era of generative AI: Disclosures, trust, and intangibility
2个月前
已完结
Assessing AI receptivity through a persuasion knowledge lens
2个月前
已完结
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