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776 积分 2026-05-21 加入
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
8天前
已完结
How Consumers Assess the Value of Advertising
8天前
已完结
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
8天前
已完结
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
8天前
已完结
A Meta-Analysis of the Antecedents and Consequences of Advertising Value
8天前
已完结
Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints
8天前
已完结
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
8天前
已完结
Understanding AI Advertising From the Consumer Perspective
8天前
已完结
The AI Genie in the Bottle: Charting AI Evolution and Aversion in Advertising
16天前
已完结
Effect of disclosing AI-generated content on prosocial advertising evaluation
16天前
已完结
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