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40 积分 2026-01-07 加入
From global to local: a semiotic analysis of lululemon's sport marketing symbol system evolution in China
1个月前
已完结
The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness
3个月前
已完结
With great power comes great responsibility: The antecedents and outcomes of social media influencers’ perceived social responsibility authenticity
4个月前
已完结
The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness
4个月前
已完结
The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers
4个月前
已完结
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity
7个月前
已完结
Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis
7个月前
已完结
Let the sports endorser speak: Combination of endorser type, color, and copy
8个月前
已完结
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands
9个月前
已完结
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective
9个月前
已完结
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