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40 积分 2026-01-07 加入
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity
1个月前
已完结
Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis
1个月前
已完结
Let the sports endorser speak: Combination of endorser type, color, and copy
2个月前
已完结
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands
3个月前
已完结
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective
3个月前
已完结
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective
3个月前
已完结
Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets
3个月前
已完结
Beyond adaptation: consumer-driven glocalization and the negotiation of luxury brand meaning in China
3个月前
已关闭
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