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The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
14小时前
待确认
AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
14小时前
已完结
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
2个月前
已完结
上瘾模型在盲盒营销模式中的应用
5个月前
已关闭
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services across Cultures
8个月前
已完结
Fly with the wings of live-stream selling-Channel strategies with/without switching demand
10个月前
已完结
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
1年前
已完结
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
1年前
已完结
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