Lv4
710 积分 2025-05-23 加入
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
1个月前
已完结
An Emerging Theory of Avatar Marketing
1个月前
已完结
Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism
1个月前
已完结
“Double authenticity” in digital heritage communication: examining the interaction effects of virtual cultural ambassadors on tourist behavioral intentions
1个月前
已完结
Exploring city branding strategies and their impacts on local tourism success, the case study of Kumamoto Prefecture, Japan
1个月前
已完结
The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences
2个月前
已完结
The impact of anthropomorphic AI devices on tourists’ revisit intentions: based on the stimulus-organism-response framework
2个月前
已关闭
Avatar influence: How form realism and message appeal shape Generation Z's travel intentions
2个月前
已完结
Proposing the “Digital Agenticity Theory” to analyze user engagement in conversational AI chatbot
3个月前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
4个月前
已完结
皖公网安备34019202002308
