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370 积分 2025-05-23 加入
Proposing the “Digital Agenticity Theory” to analyze user engagement in conversational AI chatbot
1小时前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
24天前
已完结
What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry
26天前
已完结
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
26天前
已完结
Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism
28天前
已完结
When empathy is enhanced by human–AI interaction: an investigation of anthropomorphism and responsiveness on customer experience with AI chatbots
1个月前
已完结
The impact of parasocial interaction with anthropomorphized AI chatbots on sport consumers’ loyalty
1个月前
已完结
Investigating the influence of AI chatbot interactions on attitudes and purchase intentions: extending the UTAUT framework from brands perspective
1个月前
已完结
An Emerging Theory of Avatar Marketing
1个月前
已完结
How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model
1个月前
已完结
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