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850 积分 2025-05-23 加入
A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspective
1个月前
已完结
“Love me, love my destination”: How fans' affection for a celebrity influences their intentions to visit an endorsed destination
1个月前
已完结
Exploring the attractiveness of digital human influencers in destination marketing: The allure of two-path meaning transfer
1个月前
已完结
Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics
1个月前
已完结
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
1个月前
已完结
The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions
1个月前
已完结
Promoting mindful consumption through a chatbot with an experiential mind
1个月前
已完结
The General Attitudes towards Artificial Intelligence Scale (GAAIS): Confirmatory Validation and Associations with Personality, Corporate Distrust, and General Trust
1个月前
已完结
Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics
1个月前
已完结
The Influence of anthropomorphism on trust in artificial intelligence: Take virtual agent as an example
1个月前
已完结
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