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10 积分 2025-04-27 加入
Consumers' Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
10天前
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Virtual influencers as an emerging marketing theory: A systematic literature review
10天前
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Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising
10天前
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Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective
12天前
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Influencer-product attractiveness transference in interactive fashion marketing: the moderated moderating effect of speciesism against AI
12天前
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