The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:models and theories effectively used in brand management research and practicehow the world's leading companies are managing their brandsthe latest thinking, techniques and initiatives used by agencies and consultantscurrent case studies which explore leading organisations' practical experiences, the problems faced and the lessons learnedapplied research from leading business schools, research institutes and universitiesIf after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.
The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:Professors and LecturersMaster, MBA and PhD studentsBrand ResearchersMarketing and Branding ConsultantsHeads of Branding, Brand Directors and ManagersMarketing DirectorsBusiness Development ManagersHeads of Corporate CommunicationsCEOs and Managing DirectorsAgency DirectorsPlanning Directors and Strategic PlannersIP Lawyers and Patent Attorneys
Topics covered include, but are not limited to:Online or Digital BrandingBrand Metrics and/or AnalyticsLuxury BrandingBrand Ethics and/or Corporate Social ResponsibilityBrand and Finance Brand Reputation, Identity and ImageBrand Relationship, Loyalty or LoveBranding and TechnologyBranding, Innovation and/or R&DBrand Valuation Integrated Brand CommunicationBrand ManagementBrand EquityBrand Community (Online)Product BrandingService BrandingBusiness-to-Business BrandingRetail BrandingPrivate Label Branding Brand Heritage and History Qualitative and Quantitative Brand ResearchBrand Architecture and PortfoliosBrand Alliances and MergersCorporate Brand ManagementBrand ExperienceBrand CrisesBrand CounterfeitsBrand and LawBrand Extension and Brand Growth Brand Credibility and TrustOpen Brand ManagementBrand Elements (Logo, Naming, Packaging, etc.)Branding for Profit and Non-Profit OrganisationsBrand Co-creation Brand Research Methods期刊官方网站https://www.springer.com/41262期刊投稿网址https://www.editorialmanager.com/jbma作者指南网址https://www.springer.com/41262/submission-guidelines是否OA开放访问No通讯方式出版商Springer Nature涉及的研究方向Multiple-出版国家或地区出版语言出版周期6 issues per year出版年份0年文章数 44注册 或登录 后，查看年文章数趋势图Gold OA文章占比7.48%研究类文章占比：
文章 ÷（文章 + 综述）97.73%WOS期刊SCI分区
（ 2021-2022年最新版）WOS分区等级：3区
按学科分区MANAGEMENT Q3 Q3 Q4 BUSINESS Q4 Q3 Q2 中科院《国际期刊预警
名单（试行）》名单 2021年12月发布的2021版：不在预警名单中
2021年01月发布的2020版：不在预警名单中中科院SCI期刊分区
（ 2022年12月最新升级版） 注册 或登录 后，查看中科院SCI期刊分区趋势图
大类学科小类学科Top期刊综述期刊管理学 4区 3区 2区 BUSINESS
商业：管理4区 2区 3区 MANAGEMENT
管理学3区 4区 3区 否否中科院SCI期刊分区
（ 2021年12月基础版）（没有被2021年的JCR基础版收录，仅供参考）中科院SCI期刊分区
（ 2021年12月升级版）大类学科小类学科Top期刊综述期刊管理学 2区 4区 2区 BUSINESS
商业：管理4区 1区 4区 MANAGEMENT
管理学2区 4区 4区 否否中科院SCI期刊分区
（ 2020年12月旧的升级版）大类学科小类学科Top期刊综述期刊管理学 3区 4区 1区 BUSINESS
商业：管理2区 1区 4区 MANAGEMENT
管理学1区 4区 4区 否否SCI期刊收录coverage Social Science Citation Index (SSCI)
Scopus (CiteScore)
PubMed Central (PMC)链接http://www.ncbi.nlm.nih.gov/nlmcatalog?term=1350-231X%5BISSN%5D平均审稿速度网友分享经验：
平均录用比例网友分享经验：
期刊常用信息链接 同领域相关期刊 Journal of Brand Management期刊近年CiteScore指标趋势图 该杂志的自引率趋势图 Journal of Brand Management中科院SCI期刊分区趋势图 该杂志的年文章数趋势图 同领域作者分享投稿经验 Journal of Brand Management上中国学者近期发表的论文
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