竞争优势
独创性
业务
开放的体验
商业模式
营销
价值(数学)
产业组织
知识管理
定性研究
计算机科学
社会学
心理学
社会科学
社会心理学
机器学习
出处
期刊:International Journal of Innovation Science
[Emerald (MCB UP)]
日期:2022-12-19
卷期号:16 (1): 1-18
被引量:1
标识
DOI:10.1108/ijis-09-2022-0189
摘要
Purpose Business model innovation (BMI) has been posited as essential for both new and existing digital business, as they commonly operate in competitive and fast-moving markets with limited entry barriers. However, it is highlighted within the literature that the understanding of how BMI contributes to business success and how new digital ventures develop competitive advantage is still unclear. This study aims to address this lacuna by exploring how young Chinese digital businesses develop and innovate their business models to survive in fast-moving and competitive markets. Design/methodology/approach This research adopted a multiple case study design, with qualitative data being collected from the founders of five Chinese digital businesses, to develop an understanding of the evolution of their business models and BMI from their inception. Findings The findings add support for the contention that BMI can play an important role and is beneficial in the success of such new digital ventures in highly competitive environments. The founders attribute their success to a willingness for continued BMI, an openness to new opportunities, developing customer relationships and continuous iteration. Originality/value This research addresses calls to further the authors’ understanding of how BMI contributes to business success and how new digital ventures develop competitive advantage by exploring the BMI of five highly successful digital businesses from their inception.
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