Large Language Models Enhanced Sequential Recommendation for Long-tail User and Item

Sequential recommendation systems (SRS) serve the purpose of predicting users' subsequent preferences based on their past interactions and have been applied across various domains such as e-commerce and social networking platforms. However, practical SRS encounters challenges due to the fact that most users engage with only a limited number of items, while the majority of items are seldom consumed. These challenges, termed as the long-tail user and long-tail item dilemmas, often create obstacles for traditional SRS methods. Mitigating these challenges is crucial as they can significantly impact user satisfaction and business profitability. While some research endeavors have alleviated these issues, they still grapple with issues such as seesaw or noise stemming from the scarcity of interactions. The emergence of large language models (LLMs) presents a promising avenue to address these challenges from a semantic standpoint. In this study, we introduce the Large Language Models Enhancement framework for Sequential Recommendation (LLM-ESR), which leverages semantic embeddings from LLMs to enhance SRS performance without increasing computational overhead. To combat the long-tail item challenge, we propose a dual-view modeling approach that fuses semantic information from LLMs with collaborative signals from traditional SRS. To address the long-tail user challenge, we introduce a retrieval augmented self-distillation technique to refine user preference representations by incorporating richer interaction data from similar users. Through comprehensive experiments conducted on three authentic datasets using three widely used SRS models, our proposed enhancement framework demonstrates superior performance compared to existing methodologies.