SWOT Analysis of Marine Leisure Sports Tourism Development in Hainan Province

Marine leisure sports tourism in Hainan Province has developed rapidly in recent years. However, the open policy of COVID-19 in China has also changed the development trend. Facing the three strategic opportunities of national fitness, a free trade port construction, and the "National Sports Tourism Demonstration Zone," sports development in Hainan has ushered in a new situation. This paper makes a comprehensive analysis of the strengths (S), weaknesses (W), opportunities (O), and threats (T) of Marine Leisure Sports Tourism (MLST) in Hainan Province by using the SWOT. The development of marine leisure sports tourism has a lot to do with tourism, the economy, society, sports development level, International political situation, international economic situation, and other factors. The development of MLST in Hainan Province has a lot of strengths and weaknesses, opportunities and threats.