Sport CSR as a hidden marketing strategy? A study of Djarum, an Indonesian tobacco company
营销
广告
体育营销
作者
Isabella Astrid Siahaya,Tim Smits
出处
期刊：Sport in Society [Informa] 日期：2021-09-02卷期号：24 (9): 1609-1632被引量：1
标识
DOI：10.1080/17430437.2020.1764537
摘要
This paper focuses on Djarum, an Indonesian tobacco company, which actively engages in sport corporate social responsibility (SCSR) programs by giving badminton scholarships to children. The aim of...
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