最佳显著性理论
晋升(国际象棋)
分类
认证
范畴变量
心理学
考试(生物学)
社会心理学
公共关系
计算机科学
政治学
古生物学
人工智能
机器学习
政治
法学
生物
作者
Joel Gehman,Matthew Grimes
标识
DOI:10.5465/amj.2015.0416
摘要
Why would an organization pursue membership in an organizational category, yet forego opportunities to subsequently promote that membership? Drawing on prior research, we develop a theoretical model that distinguishes between basic and subordinate categories and highlights how organizations may differ in their promotion of the same subordinate category. We hypothesize that a subordinate category’s contextual distinctiveness within different basic categories increases promotion, and that these effects are amplified in relatively larger subordinate category peer groups. To test our hypotheses, we developed a proprietary web-based software toolset and gathered textual and graphical data regarding B Corporations’ web-based promotion of their certification. We supplemented our statistical analysis with interviews of Certified B Corporation entrepreneurs and executives. Our findings challenge prior assumptions about the causes of promotional forbearance, while extending our understanding of category distinctiveness within contexts as well as sources of intra-category variation.
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