Enhanced Text Mining Approach for Better Ranking System of Customer Reviews

Most customers say that online reviews influence their decisions to purchase a new product. Therefore, it is no exaggeration to say that online reviews are critical to the success of a business. A star rating only cannot lead to decision making for a customer; text reviews play a vital role in product recommendations. Collecting online reviews and transforming them into valuable insights is highly beneficial for both the customer and the company. This chapter proposes an enhanced text-mining approach based on social media data. The proposed technique works on real-time customer reviews in the form of tweets, calculates the frequency-based ranking and has provided promising results.