An Influence of Outdoor Recreation Participants’ Perceived Restorative Environment on Wellness Effect, Satisfaction and Loyalty

During recent years in Korea, the participants in outdoor recreation have significantly increased, and relevant industries have also shown a great growth. This phenomenon is to pursue outdoor recreation based on nature as a way of maintaining healthy lifestyle. This study aimed to explore how perceived restorative environment influences wellness, satisfaction, and loyalty by researching climbers in the National Park. The data were collected at four times only on weekends from 12th July to 20th July 2014 at the entrance of Mt. Dobong in Mt. Bukhand National Park in Seoul. Researchers selected every 5th visitors with systematic sampling. Out of 420 collected questionnaires, except from 20 questionnaires which include unanswered items, 400 questionnaires were used for empirical analysis. The result of the analysis by using SEM shows that perceived restorative environment has a critical influence on wellness, and this wellness also affects satisfaction and loyalty. This result of the research provides a useful insight into how policy makers and practitioners in the National Parks, urban parks and Ministry of Health and Welfare develop the places for outdoor recreation based on nature in order to pursue wellness as a way of the improvement of the public health.