Achieving implementation: Putting creative ideas to work

There are many creative ideas, but very few become successful innovations. Ideas don’t have to endure the scrutiny of reality, where they must integrate with or work alongside existing systems and processes. Furthermore, even the most useful ideas need the buy-in of key stakeholders to move forward. While idea generation can be an individual activity, converting ideas into innovations is an inherently social and political process (Van de Ven, 1986). This chapter describes implementation from the perspective of the creative individual, the team, the leader, the organization, and the greater network, as well as the common obstacles in the process. Suggestions for future research are discussed.