Destination inspiration: scale development and validation

Although studies in psychology and marketing fields have examined inspiration theory, relevant concepts and measurement tools are lacking for inspiration in the context of destinations. Two studies were conducted. Study 1 involved a literature review and in-depth interviews, which were employed to conceptualize destination inspiration and to develop a reliable and valid scale. In Study 2, the developed scale was applied to investigate the relationship between the antecedents and consequences of destination inspiration. The scale can support in exploring the relationship between destination inspiration and its related constructs; the research model may also guide the direction of future research.