From factory floor to floorless factories: influencers and the spectacle of hidden labor

The contemporary world experiences a reality crossed by technology, fostering settings that range from constant privacy exposure on social media to the creation of new sorts of work. The current technological revolutions have transformed the way of living and continue affecting the construction of social reality. This paper aims to study influencers’ work, which is not regulated or recognized as labor activity, is not regulated, and therefore, remains unprotected by the law. It is known that the development of technology has induced sociological changes in the organization of production, thus significantly modifying the ways of working and how it is protected – or not. To examine the problem and verify the hypothesis, the method used was bibliographic research through theoretical frameworks. This text is an incentive to reflect on the changes that affect today’s society and the necessity to protect all sorts of work.