Are We Surrounded by Penguins? The Diffusion of System Dynamics in Academia Analysed with System Dynamics

This paper investigates the diffusion of system dynamics as research paradigm for academics. It deals with the question whether the diffusion process of system dynamics is influenced by network externalities. The so‐called penguin effect and bandwagon effect have an impact on the diffusion process assuming the existence of such network externalities. Based on a system dynamics model building on the well‐established bass model, leverage points for a successful diffusion of system dynamics will be derived by incorporating network externalities. Copyright © 2012 John Wiley & Sons, Ltd.